Roofing Boostly Lab
The Storm Line
SummitShield Roofing — residential roofing contractor.
Boostly builds it — then runs what happens next
The website is only the beginning.
Boostly designs the experience your customers see — and runs the growth, AI-employee, automation and intelligence system working behind it.
Boostly Labreal internal builds, each art-directed for its business.See the work
One systemWebsitesGrowthAI EmployeesAutomationsIntelligenceCustom Builds
What happens after the click
One enquiry, followed all the way through.
01 — The website
A website worth arriving at.
Ironhand — The Forty-FiveBoostly Lab website
One chair · 45 minutes
The Forty-Five
Appointment-only barbering. The visitor has read the services and the prices — and reaches for the only button that matters.
Request a chair
A premium website earns the click. Most platforms stop here — this is where Boostly starts.
02 — The enquiry
The click becomes a record.
New enquiryTue 8:12pm
Enquiry — Dana R.
RequestedCut & Beard — 60 min
Preferred timeTomorrow, late morning
ContactMobile — happy with SMS
Not an email lost in an inbox — a structured record the rest of the system can act on. A request, not a confirmed booking.
03 — Business Memory
Boostly already knows this business.
Business Memorycontext attached
Enquiry — Dana R.
Cut & Beard · 60 min · $52Tue–Fri 09:00–19:00Appointment-only, one guestRequests handled by the shopFirst-time visitor
Boostly already knows this business — services, prices, hours, rules. Nobody retypes any of it, and every next step uses the same truth.
04 — AI Employee
Answered at 8:12pm — by nobody.
AI Employee — Receptionistanswers approved facts only
Are you still open tonight? And how much is a cut and beard?
We're closed for today — Tuesday hours are 9am to 7pm. Cut & Beard is 60 minutes, $52. I can pass your request to the shop for tomorrow — they confirm every appointment personally.
Knows its limits. It never invents availability and never confirms a booking — that stays with a person.
Answered at 8:12pm from approved business facts — while the shop is closed and the owner is at dinner.
05 — Automation
The follow-through runs itself.
Automation — After-Hours Enquiry Handoverran automatically
- Whenan enquiry arrives outside opening hours
- Thenacknowledge it, and queue a handover for opening time
- Waitingtomorrow 9:00am — owner gets the enquiry first thing
Nothing here relies on someone remembering. Anything that matters waits for a person's approval before it goes out.
06 — Growth pipeline
Nothing goes quiet unnoticed.
Growth pipelineone journey, tracked
New
—
Contacted
Dana R. · Tue 8:12pmFollow-up scheduled if it goes quiet
Qualified
A person confirms this stage
NEW → CONTACTED → REPLIED → QUALIFIED → WON. Every lead has a place, a next step, and a follow-up if it stalls — the stages that matter stay person-confirmed.
07 — Intelligence
By morning, the owner just decides.
My Boostly — the morning aftersynthetic demonstration
Needs your attention
1 appointment request waiting — Dana R., Cut & Beard
Answered by the AI Receptionist at 8:12pm. Confirm the chair and reply.
What Boostly did overnightAnswered · logged · queued handover
What the evidence showsServices page produced this week's most qualified enquiries
The owner opens one screen: what happened, what Boostly handled, what needs a person, what to do next. Numbers shown are a labeled demonstration, not production results.
That whole journey is a safe, clearly-labeled demonstration you can run yourself — enquiry, AI answers, pipeline, automations and the operator view, in your browser.
Run it yourselfThe problem
Most businesses don't lose customers.They leak them.
Every gap between a website, an inbox and a busy week is a place where real work quietly disappears. Boostly closes the gaps by running them as one system.
01
A website that just sits there
It looks fine and does nothing. No enquiries captured, no follow-up.
02
Enquiries that go cold
A lead arrives at 8pm. Nobody replies until Thursday. It's already gone.
03
Quotes nobody chases
Quoted, then forgotten. No second touch, no answer either way.
04
Reviews never asked for
Happy customers, no proof the next customer can see.
05
Tools that don't talk
An inbox, a spreadsheet, a calendar and someone's memory holding it together.
06
No idea what's working
Nothing shows what came in, what got answered, what got won.
The platform
Five product families, one system
Each family solves a different part of running a business. They share the same customer records, the same activity history and the same place to see it all.
Build
Websites
Whether you have no website yet or one that no longer represents the business, most small-business sites are a template with a new logo — they look like everyone else and capture almost nothing.
A premium website designed around your business, built to capture enquiries and connected to everything else Boostly runs for you.
Services
Your website
Enquiry captured
Straight into your Boostly lead pipeline.
Grow
Growth Systems
Enquiries arrive and go quiet. Quotes are never followed up. Happy customers are never asked for a review.
One connected system that responds, follows up, tracks every lead through to won or lost, asks for reviews and reports back.
One enquiry, end to end
- EnquirySomeone gets in touch
- ResponseAnswered straight away
- Follow-UpChased if it goes quiet
- PipelineTracked to won or lost
- ReviewAsked for, after the work
- ReportingSent back to you
Respond
AI Employees
Someone has to answer the same questions all day, and nobody is there at 9pm when a customer is ready to enquire.
An AI role that answers only your approved business information, captures real enquiries and hands over to a person the moment it should.
AI
Web chat on your website
Answers only from information you approved
Do you cover Saturday mornings?
Yes — Saturdays 8am to 1pm. Would you like me to take your details?
Enquiry captured — saved to your lead pipeline.
What would a full rewire cost?
Handed to a person. That needs a real quote — the owner has been notified.
Automate
Automations
Work falls through the gaps between an inbox, a spreadsheet and someone's memory.
When something happens in your business, Boostly does the next thing — every time, with you approving anything that matters.
How a recipe runs
Recipe- When
Something happens in your business
- Only if
It still needs doing, it's inside your allowed hours, and it hasn't been done already.
- Then
Boostly does the next thing
- Wait for you
Anything that matters pauses for your approval before it goes out.
Recipes prepared for launch
These labels describe our own testing, not availability — the family status above is what you can start today.
Operate
Custom Builds
Sometimes a business needs something no standard product covers — a portal, a dashboard, an internal tool.
A scoped, quoted and individually built system, delivered through the same Boostly delivery process.
How a custom build runs
1
Request
You tell us what you need
2
Scope
We work out exactly what it is
3
Proposal
Written scope, price, milestones
4
Build
Delivered through our process
5
Deliver
Handed over and supported
Fixed scope and a written proposal before anything is built. You approve the scope, the price and the milestones.
My Boostly — Business Operator
The system that tells you what to do next.
Not another dashboard to interpret. My Boostly reads everything the system saw — enquiries, conversations, follow-ups, reviews — and turns it into a short list: what happened, what Boostly handled, and the few things that genuinely need you.
- Every recommendation says why it matters and shows its evidence
- Boostly acts inside approved boundaries — decisions stay yours
- Value stays visible: what ran, what it produced, what's next
My Boostly
Ironhand Barber Room — Tuesday, 9:04am
2 appointment requests are waiting on you
NowBoth arrived after hours and were answered by the AI Receptionist. A person confirms every chair.
1 enquiry has gone quiet for 3 days
TodayThe follow-up is drafted and waiting for your approval before anything is sent.
Reviews slowed after a strong month
This weekThe last 4 completed visits were never asked. Review Growth can request them — with your say-so.
Overnight
3 enquiries answered
This week
Services page → most qualified leads
Suggested next
Activate Review Growth
The work
Same process. Deliberately different every time.
Six live builds, six unrelated design systems — walk into any of them. Each one was art-directed for its business, because your website should never look like someone else's.
Real customer work is shown only with permission and verified evidence.
Everything above is Boostly Lab — internal ventures and benchmark builds for synthetic brands. We never dress a demo up as a customer, and we never invent a result to fill a portfolio.
Customer case studies — awaiting verified, publishable proof
How Boostly works
Understand. Recommend. Build.Run. Prove. Grow.
01
Understand
Boostly learns your business first — what you sell, who buys it, how enquiries actually reach you — and remembers it.
02
Recommend
You're shown only what fits: the products your business genuinely needs next, with the reason why.
03
Build
The customer-facing experience is art-directed for your business alone — fixed scope, written price, human-approved.
04
Run
Growth, AI employees and automations work day to day — responding, following up, escalating, recording.
05
Prove
Everything leaves evidence: what came in, what was handled, what it produced. No invented numbers, ever.
06
Grow
Boostly tells you what deserves attention next — and recommends more only when it would genuinely help.
Start with the part that hurts most today. Everything you add later plugs into the same system, the same records, the same memory.
Start here
Tell us what your business needs.We'll show you what should run behind it.
Start with the customer-facing experience, a growth system, an AI employee, an automation or a custom build. The recommendation should fit the business — not force the business into a product box.
No calls needed to get started. Nothing is charged until a scope is agreed.